Partner Media

Loyal Customers Magazine
Insert in Loyal Customer Magazine
Direct Mailing

Display Windows
Store Banners
Audio
Security Gate Covers
Events
Newsletters
Social Media
Food Departmet Advertising
Terms and conditions

Stockmann Riga department store welcomes around 3,6  million visitors a year and has almost 250 000 loyal customers and reaches millions of gross contacts monthly with its own media channels. Our media channels provide a targeted approach to a unique demographic of Stockmann customers – the most desirable retail customers in Latvia.

 

PRINT MEDIA

The focus of the traditional print media is our loyal customer and lifestyle magazine, MyStockmann Magazine. The magazine will be published six times in 2021 and has a distribution of 48 000 copies. Also traditional direct mailing, leaflets etc. can be executed by demand to a targeted audience.

 

IN-STORE MEDIA

In-store media are the face of Stockmann and we are constantly developing new media to help you reach the right customers near and inside the store. Our in-store media includes display windows, atrium and facade banners, screens, audio, pop-ups, security gate covers and events.

 

ONLINE MEDIA

Stockmann can offer presence through several online media channels (website, newsletters, social media). Stockmann online media reach is 100K monthly.

 

Booking information

Stockmann Media is available to suppliers, tenants and loyalty program partners of Stockmann. Stockmann reserves the right to choose all content that is published in Stockmann Media. The Stockmann mediabook includes media specifications, prices and material specifications on request.

LOYAL CUSTOMER MAGAZINE

The MyStockmann Magazine is a regularly published, high-class printed magazine.

The content is divided into two sections:
1. Inspiration for our customers about trends and newness they want to know about for the upcoming season
2. Share the most appreciated benefits – the monthly loyal customer offers from Stockmann and its partners

The magazine is available in Latvian.

PRICING (21 % VAT will be added)
Magazine page
1400 €

Inside cover
1500 €

Magazine back cover
2000 €

TEHNICAL_SPECIFICATIONS:

Size:
205×260 mm + 5 mm bleed
Colours
4/4 (CMYK) 

DISTRIBUTION:

Approximately 45 000 copies of which are mailed directly to our best loyal customers and 3000 are distributed via Riga department store.

MAGAZINE PLAN II SEMESTER 2021:

August LC catalogue
Booking deadline: end of june
Material deadline: 08.07.

September magalog
Booking deadline: end of july
Material deadline: 05.08.

November magalog
Booking deadline: end of september
Material deadline: 07.10.

December LC catalogue – gift guide
Booking deadline: end of october
Material deadline: 05.10

 

BEAUTY MAGAZINE

Stockmann is the number one beauty destination for personal service, best brands and top selection of product. The magazine’s editorial content guides the consumers through the world of beauty and wellness, offering reasons to try new products and inspiration to buy. The Stockmann Beauty Guide takes consumers through the wide variety of products and Stockmann’s main categories: Skincare, Makeup, Fragrances, Haircare.

FREQUENCY, DISTRIBUTION

  • Circulation total 48000, 3 months a year, mailed directly, to ~45000 most active Loyal customers.

Beauty Days Media Portfolio 

 

CRAZY DAYS MAGAZINE

Information will be added soon.

 

INSERT IN LOYAL CUSTOMER MAGAZINE

Insert in Stockmann Magazine is available for Stockmann tenants, loyalty program partners and suppliers. Advertising is required to include a benefit for Stockmann customers: benefit can be a discount, limited edition, gift with purchase, event, complimentary service or other benefit. Newsletter and Facebook communication included.

Booking deadline: 6 weeks, print pdf deadline: 3 weeks, ready

Material deadline: 1 week before printing date.

Size folded: 143 x 200 mm

Options:

Insert 10000 pcs+1000
(A5 4 pages A5, 4+4 CMYK , 200 gr paper, no perforation)
Stockmann print 3000 € / Advertisers print 2000 €

Insert 45000 pcs + 1000
(A5 4 pages A5, 4+4 CMYK, 200 gr paper, no perforation)
Stockmann print 6000 € / Advertisers print 4000 €

Insert 45000 pcs + 1000
(A5 6 pages, 4+4 CMYK, 200 gr paper, no perforation)
Stockmann print 7000 € / Advertisers print 4000 €

With perforation + 5%

NOTE: VAT not included in the price. Layout must be done by advertiser and confirmed by Stockmann.

 

DIRECT MAILING

Direct mailing to Stockmann Loyal Customer data base is available for Stockmann tenants, loyalty program partners and suppliers. Advertising is required to include a benefit for Stockmann customers: benefit can be a discount, limited edition, gift with purchase, event, complimentary service or other benefit that is given only to Stockmann Loyal Customers. Direct mailing is distributed in Stockmann envelope.

Booking deadline: 6 weeks, print pdf deadline: 3 weeks, ready

material deadline: 1 week before printing date.

Mailing 200 pcs + 50
(A5 4 pages, 4+4 , 250 gr no perforation)
Stockmann print 1000 € / Own print 600 €

Mailing 500 pcs + 50
(A5 4 pages, 4+4 , 250 gr no perforation)
Stockmann print 1600 € / Own print 1100 €

Mailing 5000 pcs + 500
(A5 4 pages, 4+4 , 250 gr no perforation)

Stockmann print 4500 € / Own print 3500 €

Mailing 10000 pcs + 1000

(A5 4 pages, 4+4 , 250 gr no perforation)

Stockmann print 6000 € / Own print 5000 €

With perforation + 5%

 

DISPLAY WINDOW

Display window is available as ad space for selected partners that support the Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on the provided display window plans.

PRICING (VAT 21 % will be added)
600 € / 1 month or campaign period
Production, assembly and disassembly are not included in the media price.

PERIOD:
1 month or period, agreed individualy. Available periods can be discussed individually.

TEHNICAL REQUIREMENTS:
5100×2650 mm
No logos, text or important object placed lower as 600 mm from bottom.

SCHEDULE:
The deadline for the window plan is one month before the publish day.

 

STORE WALLBANNER

Wall banner 13. janvara street (24×9,1m). Booking deadline: 2 month before, material deadline 1 month before the agreed period. Stockmann reserves the right to accept or decline the request depending on campaign plans.

PRICING (VAT 21 % will be added)

4000 € / 2 weeks
Layout and production costs are not included

TEHNICAL REQUIREMENTS: Please contact Stockmann via email

PLEASE NOTE

– Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality.
– Production price for the banner is 1264,56 €)+ VAT, including city fees and construction. Production costs are to be agreed and billed via our subcontractor. Advertiser is responsible for the production costs.

 

AUDIO ADVERTISING

Stockmann has annually thousands of customers in our department store. Audio marketing within the store catches the customer’s attention and will both inspire and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and with specified timing.

PRICING (VAT 20 % will be added)

Riga store:

Campaign duration

Low run, 1 times / hour

High run, 3 times / hour

Price per week

350 €

650 €

Project management and professional voice production is included in the price. The text must be provided in Latvian by the advertiser. Media prices apply for one produced audio advertisement.  Production cost is covered by supplier.

MATERIAL REQUIREMENTS

The speaker is a trained professional who can vividly present the advertisement. The texts are needed in Latvian. The message needs to be very short. If there are foreign or new words in the advertisement, a pronunciation scheme can be added. You can give style guidelines to the advertisement as well as desire music to the background.

SCHEDULE

The deadline for the materials is 14 days before the publishing day.

 

SECURITY GATE COVERS

Please contact Stockmann via email or your category contact.

 

EVENTS

Stockmann can offer its partners great possibilities for different kind of happenings from PR and sales promotion in our lounges to large outdoor events. All events need to be related to the Stockmann marketing plan and commercial calendar.

 

INQUIRIES FOR EVENTS

Please contact Stockmann via email or your category contact.

 

NEWSLETTERS

Stockmann newsletters are one of the main communication channels with several messages per week. The subscriber list of 60 000 includes both regular and loyalty program customers. All newsletters are targeted to specific audiences in order to ensure that the content is relevant and valuable for our customers.

Newsletter marketing has two options:

– Brand dedicated newsletters contain only a specific brand’s material.
– Newsletter banners are combined with other content with a similar theme.

 

PRICING (VAT 21 % will be added)

– Brand dedicated Stockmann newsletter, targeting included: 1500 €
– Banner in themed Stockmann newsletter, targeting included:  500 €

 

MATERIAL REQUIREMENTS

Brand dedicated newsletter

Please find detailed info below.

Newsletter banner

– Format: .jpg or .tiff
– Full width banner: 620 x 300 px
– Headline text: If needed
– Max text characters/body text: 250
– Link text: If needed
– Link destination (stockmann.com/…): If needed

SCHEDULE

Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the newsletter banner to Stockmann marketing plan.
The deadline for the materials is 14 days before the publishing day.

 

SOCIAL MEDIA

Our organic social media channels have a wide audience, close to 27 000 fans on Facebook and 11 000 followers on Instagram.

For brands we offer tailored social media ad campaigns. All social media campaigns are tailored according to brand goals. We set a goal for the campaign together with the brand and after that, determine the ideal target groups, channels, creatives, purchasing methods and metrics for the campaign. The main channels for social media campaigns are Facebook and Instagram. 

The material requirements will depend on the actual campaign plan.  The campaign will be planned together with the brand, materials will be produced by the brand and the campaign will be built and optimized by Stockmann and the brand will get a report after the campaign.

PRICING (VAT 21 % will be added) Choose a target group by category, gender and age. The budget will be depending on the target group and its size. For pricing please contact stockmann via e-mail.

FB/IG post 100€

FB/IG Targeted post ask price email:

MATERIAL REQUIREMENTS
(depending on the actual plan)

Picture sizes:
– Facebook: 1200 x 1200 px or 1080 x 1350 px
– Instagram: 1080 x 1080 px

Short texts in Latvian

 

SMS

SMS is the tool to reach targeted audience direcly, delivering sales or CTA message to carefully selected customer group. To Stockmann Loyal Customer database.

FREQUENCY:

On request. Stockmann reserves the right to accept or decline the request depending on campaign plans.

PRICE

10 000 contacts / 600 €

REQUIREMENTS:

Max 160 signs, including spaces and punctuation. Possibility to include clickable link (example on the right), taking in consideration that it takes up to 20 signs lenght, depending on message.

 

FOOD DEPARTMENT ADVERTISING

Food Department Media Portfolio

 

TERMS AND CONDITIONS

Stockmann Media is available for suppliers, tenants and loyalty program partners of Stockmann. Stockmann reserves the right to choose all content that is published in Stockmann Media. It is not allowed to forward media space to a third party or to utilise it for marketing third party brands, products or services without prior consent from Stockmann.

Contact details:

GENERAL:

Dace Kokina, Marketing Manager, Tel.: +371 67071338, dace.kokina@stockmann.com

Rūta Piļupe, Marketing Project Manager, Tel.: +371 67071391, ruta.pilupe@stockmann.com

 

COSMETICS DEPARTMENT:

Dmitrijs Sklepovics, Fashion&Cosmetics&Home, Category Manager, Tel.: +371 67071357, dmitrijs.sklepovics@stockmann.com

 

FOOD DEPARTMENT:

Igors Kalcenavs, Food Purchasing Manager, Tel.:+371 29376717, igors.kalcenavs@stockmann.com

www.stockmann.lv

Cancellations must be made in written form to dace.kokina@stockmann.com, ruta.pilupe@stockmann.com

For cancellations made less than 14 days before the material deadline will be charged 50% of the agreed price.

All prices are without VAT.