CTRL
CTRL youth brand was established approximately 10 years ago in Helsinki, where it was inspired by Helsinki street style of the period (skateboarding, groovy attitude, etc.). About five years ago the brand was launched on the catwalks of the world, accompanied by a big hoodlum, and soon gained wide popularity in Scandinavian countries, above all, due its philosophy: CTRL has no intention to remain “an exclusive, small, cool guy cool brand” - instead CTRL is going to be A HUGE, COOL BRAND.
CTRL collections offer a wide variety of trousers, T-shirts, sweaters, etc. It focuses on uniqueness; therefore, the collections often include apparel, pepped up with interesting details, like wide suspenders, belts and some other smaller details.
CTRL aims to co-operate with several globally known
organisations alike Greenpeace and Amnesty International, designing
clothes (and slogans) to match their values.
